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Hallo© is a one-year postgraduate study for applied creativity.
Hallo© teaches you to think in a conceptual/generalistic way, across all disciplines. The focus is on strategy-, vision- and concept development. Within this context all areas and possibilities of contemporary communication are covered in-depth. For example, new product development, new business development, interactive communication, above-the-line advertising, below-the-line advertising, event marketing, consumer behavior, retail development, news &P.R., corporate communication and society thinking.

Separate lessons are given on research, new tools and new media, the newest developments in the branch, fees and copyrights, negotiation- and presentation techniques and new organization structures. The lessons are given by the premier league of creative and strategic visionaries. They include strategy-directors, creative directors, art directors, copywriters, designers, trend-analysts, researchers, directors, TV-producers and other experts in the field of communication. In addition, the course leader of the academy teaches essential elements of the program and coaches the students.

Hallo© makes sure that the boundaries of applied creativity are further explored during master classes given by well-known creative directors and strategy directors from abroad, as well as scriptwriters, film directors, architects, actors, fashion prophets, chief editors, chefs and other inspiring people.

Hallo© arranges an external personal coach for each student. This results in optimal contact with the design-, advertising-, communication- and new media industry.

Hallo© applauds the principle of playing, learning and working. Students will work on a combination of open yet practically orientated assignments and real assignments provided by real clients. This while being coached.

Hallo©'s aim is to prepare young talented people for genuine conceptual/generalistic thinking and professional maturity.


 

 

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